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But the company doesn’t mention HEIC or the use of MOV for storing HEVC-even on the page on which it explains HEIF and HEVC.

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MOV is a video container format that can hold media encoded in many different ways, including HEVC.Īpple discusses HEIF and HEVC in various places, including in Settings > Camera > Formats, where you choose between High Efficiency for the newer formats and Most Compatible for JPEG and H.264-though H.264 is also stored in a MOV container. The latter is potentially even more confusing since MOV files have been around for decades. The former, HEIC, apparently stands for High Efficiency Image Container-more on that in a moment. See “Take a HEIC: Make Sure AP and Other Test Uploads Work from Your iPhone and iPad,”. (This came up because of the College Board mishandling iPhone images. While Apple uses those terms, files created using those schemes are stored, respectively, with the filename extensions. (For the technical nitty-gritty, read “ HEVC and HEIF Will Make Video and Photos More Efficient,” 30 June 2017.)ĭespite all of this happening nearly three years ago, we at TidBITS found ourselves scratching our heads recently about HEIF and HEVC.

  • HEVC (High Efficiency Video Coding), also known as H.265, can encode video using 40–50% less data than H.264 while maintaining the same quality.
  • HEIF (High Efficiency Image File Format) is a container format that allows extensive metadata, still images, and sequences (like bursts or Live Photos) to co-exist in a single file.
  • In 2017, Apple added support for successors to JPEG for images and H.264 for video: But that gets you only part of the way there. It expanded maximum storage so that a 256 GB iPhone isn’t ludicrously expensive. To store more photos and videos on a mobile device, you can either buy more storage or increase image compression. What the HEIC? Apple’s Highly Compressed Image Format Still Confuses

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  • #1576: Work with image text using TextSniper and Photos Search, upgrade your home Wi-Fi, comparing MagSafe battery packs.
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  • #1577: iPhone 12/12 Pro repair program, fix corrupted Chrome extensions, iCloud Mail custom domains, Chipolo AirTag alternative, 10-digit dialing changes.
  • #1578: Apple delays CSAM detection, upgrade Quicken 2007 to Quicken Deluxe, App Store settlement and regulatory changes.
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    Apple lawsuit decided, Internet privacy limitations, combine Mac speakers

  • #1579: Apple “California Streaming” event, OS security updates, Epic Games v.
  • #1580: iPhone 13 and iPhone 13 Pro, Apple Watch Series 7, redesigned iPad mini, and upgraded iPad, plus iOS 15, iPadOS 15, watchOS 8, and tvOS 15.











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